01 / OBSERVE
Understand
See how the work actually gets done — the systems, people, handoffs and bottlenecks.
Technology & Automation For Growing Businesses
When business evolves, technology gets tangled.
We make your business easier to run with technology and automation that pays for itself.
How we find the path
Clarity before spending.
The worst investment is solving the wrong problem. We use the following framework to look at the situation first, then decide what — if anything — is worth changing.
02 / MODEL
Untangle
Separate symptoms from causes and identify what is creating the friction.
03 / PRIORITIZE
Find the path
Decide what is worth fixing, what can wait, and what should be left alone.
04 / LEAD
Execute, if useful
If there is a clear opportunity, TanglePath can help implement the change.
Operator range25+ years
TECHNOLOGY
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OPERATIONS
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OPERATIONS
Business systems
E-commerce
Manufacturing
Sourcing
AI + automation
Why TanglePath
Technology depth.
Operator range.
TanglePath is led by Juan Martinez, a technology builder and business operator with more than 25 years building software and technology platforms — and first-hand experience running businesses that depend on them.
That matters because business problems rarely belong neatly to IT. They cross operations, software, people, suppliers, e-commerce and increasingly AI.
Software
25+ years building technology systems and platforms.
Leadership
More than a decade as co-founder and CTO of a technology company.
Public sector
Helped build and later modernize the Digital Commons platform used across 60+ North Carolina state agency websites.
Operator
Founded and ran an e-commerce/product business spanning product design, overseas manufacturing, logistics and multiple sales channels.
Current
Built Comertia, a B2B platform incorporating AI agents for sourcing and supplier qualification.
Share your situation
Tell me what feels tangled.
Tell me what's getting in the way. A short conversation is usually enough to determine whether I can help and what, if anything, should happen next.